Swag Bag? Madewell Denim Tour

...this event could be interesting, but what is "Tour Swag" (bottom left corner of ad)?...hmph, people are getting way outta hand with this word usage, I thought.  The site even says, one can 'pick up a swag bag' after the event, so I assumed that its just a good old fashion disguised goodie bag right? no. <sigh> confusion. What do I do? consult URBANDICTIONARY.com. LOW AND BEHOLD... definition number 3: 

swag
	Promotional merchandise for a band, record label, or other entity in the music business, usually distributed at concerts.  May include t-shirts, stickers, promo CDs, posters, etc. Often free, but not necessarily; a t-shirt or record purchased at a concert might still be considered swag, especially if it is a design or release that is not readily available in the mass market.

Am I the only one that didn't know this meaning? SMH, I learn something new everyday, just thought I'd share. Thanks Urban Dictionary. lol -SBG

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