Readers, you know I love my morning 'Bucks...so I had to write on this...
There's such an uproar about Starbuck's Seattle's Best Coffee company's new label/logo (the one on the right). Out of over 2,000 polled, 68% of folks think this should be a 'do-over'...saying it resembles the logo that a blood bank may use. One person claimed that a Highschool student could have come up with a better design idea.
The word is, the company was looking to make an even more generic logo, as they plan to expand their distribution to more outlets including Burger King and AMC Theaters. They are intending for their logo to represent great coffee all over the world.
What says you? Should they have just stuck to the old mantra...If it aint broke, dont fix it?